Published October 31, 2023

October 31, 2023 – SnapDragon Monitoring, a renowned online brand protection and reputation management specialist, and Anti Copying in Design (ACID), the UK’s leading design and intellectual property (IP) advocacy organization, have forged a strategic partnership aimed at safeguarding design businesses from the perils of counterfeits and IP infringements.

In today’s landscape, counterfeiting poses a significant threat to all industries, as counterfeiters continually exploit genuine brand success to produce low-quality imitations of coveted products. These counterfeit goods not only erode brand revenues and compromise IP but also endanger consumers due to the use of toxic materials. A recent SnapDragon survey discovered that nearly 20% of UK small and medium-sized enterprises (SMEs) have fallen victim to counterfeit product sales, resulting in severe financial losses for 93% of them. Moreover, an astounding £13.6 billion worth of fake goods infiltrated Britain in 2020, causing legitimate businesses to lose sales totaling £9 billion.

The collaboration between ACID and SnapDragon aims to combat these issues by offering guidance, advice, and technical monitoring to protect assets. Leveraging SnapDragon’s innovative AI platform, Swoop, SMEs can continually scour the web to detect brand threats, infringements on registered and unregistered IPRs, and counterfeit product listings. They can then take swift action to remove these threats before they damage sales, brand reputation, or customer safety. ACID complements this effort by offering membership to the UK’s premier IP protection advocate. ACID, celebrating its 25th anniversary, is widely recognized for its strong advocacy for IP protection, offering creators and the design community tools for protection, deterrence, and education.

According to Dids Macdonald OBE, Co-Founder and CEO of ACID“Imitation is not the sincerest form of flattery, especially when it has the potential to jeopardize sales, brands, and safety.” She emphasizes that this partnership empowers organizations to act swiftly on IP infringements and eliminate them from the internet, providing a robust resource for small and independent businesses battling the counterfeit threat.”

To mark the partnership’s launch, SnapDragon and ACID are hosting a live event on 9 November at 12.30. You can register here, to which all are welcome to watch Dids and Rachel discussing their backgrounds and collaborative efforts to protect designers and creators.

Rachel Jones, CIO, and founder of SnapDragon Monitoring, acknowledges the significant counterfeit problem, stressing that it affects businesses of all sizes. “Counterfeits are a huge problem, yet traditional brand protection has always been geared towards bigger businesses, though counterfeits affect companies of all sizes. It doesn’t matter if you are a global enterprise or a small boutique designer, if you have developed a product, you hold the rights to its ownership, and fraudsters should never get away with banking on your success. We are in the business to support these organizations, offering them accessible brand and IP protection to help them keep the products they have worked tirelessly to create safe.”



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