Keynote: Aligning your IP strategy with legal and commercial needs

As legal, regulatory, and commercial requirements evolve and coalesce, it is increasingly important for IP teams to ensure that their strategy is agile and supports that of the business. Furthermore, depending on the technical sector in which a business is operating, the relative focus on IP within the legal department can vary. In her keynote, Adeline-Fleur will share some insights into how to maintain alignment and ensure that IP decisions support your businesses’ broader aims.

Speaker: Adeline-Fleur Fleming, Senior Managing Counsel, Mastercard

Session 1: The intersection of AI and IP: balancing innovation and protection

As AI revolutionizes industries and creates new opportunities for innovation, it also brings about legal and ethical challenges related to IP rights, ownership, and protection. The session will explore practical strategies to balance the promotion of AI-driven creativity with the protection of valuable IP assets. The discussion will focus on the changing landscape of AI and IP, highlighting best practices, emerging trends, and potential policy considerations.

Speakers: Arun Hill, Senior Consultant, Clarivate;  Bruce Dearling, Partner at Hepworth Browne; Alex Simpson, General Counsel at B&M European Retail; Terence Broderick, Senior European Patent Attorney at Murgitroyd.

Session 2: Game on: navigating IP in the gaming industry
Trademarks, copyrights and patents all have vital roles to play in protecting innovation in the gaming industry, particularly with the increase in advertising opportunities within video games. IP owners and IP professionals must be vigilant to protect their technology and brand. This session will discuss available protection for assets in the gaming industry, aspects such as deformation, and licensing trademarks in video games.

Speakers: Tencent; Tomasz Gawliczek, Partner at JWP

Speaker sponsorship opportunities available

Session 3: A generation of counterfeit consumers

Considering the staggering statistics surrounding GenZ’s purchase and consumption of counterfeit goods, this session will assess the wider impact of counterfeit products, identify issues with the consumer perception of fakes, and offer actionable steps to reinstall faith in genuine products.

Speakers: Bence Bozóki, Senior IP Counsel at Mars; Miles Rees, Deputy Director of IP Enforcement at UKIPO; Andrew Masterson, Lead for EMEA Partnerships at IP House

Speaker sponsorship opportunities available

Fireside Chat: The UK IP Office of the future

Join us for a discussion on the UKIPO’s developments and plans for a bright and innovative future.

Speakers:Natasha Chick, Director of Transformation at UKIPO & Matt Dixon, President of The Chartered Institute of Patent Attorneys and Executive Chair at Beck Greener.

Session 4: Maximizing synergy: nurturing dynamic partnerships between in-house counsel and private practice

The relationship between in-house lawyers and private practice professionals is crucial for client satisfaction and business success. In this session, we will delve into challenges and opportunities for establishing strong partnerships to achieve shared goals with valuable insights and practical strategies for fostering effective partnerships and driving mutual success.

Speakers: Emma Lonnen, Patent Attorney at Elekta; Vladan Malesevic, Senior
Partner at Ristic & Malesevic; Alice Stephenson, Founder of Plume

Speaker sponsorship opportunities available

Drinks reception

Networking & branding sponsorship opportunity available