Nicola Foulston’s family office invests in groundbreaking legal tech firm: Virtual Pricing Director

London, UK — Nicola Foulston, renowned business leader and former CEO of RBG Holdings plc, today announces a significant investment from her family office into Virtual Pricing Director (VPD), the pioneering legal pricing software developed by Richard Burcher, a global authority on pricing legal services. Foulston is also expected to join the company as Chairman in the near future to steer the business through its next phase of ambitious growth.

Speaking on her decision to invest, Foulston commented, “I believe in 10 years, everyone will look back and ask why they didn’t adopt this sooner. It will revolutionize firms’ ability to control pricing and margins, offering greater transparency for clients and improved profit shares for partners.”

Virtual Pricing Director is an innovative, cloud-based platform that allows law firms to manage pricing and profitability through seamless integration with practice management systems. It offers an AI-powered suite of tools that assist lawyers in drafting competitive proposals, analyzing data, and monitoring performance in real time. As the only solution designed by lawyers for lawyers, VPD tackles critical issues such as accurate scoping, resource allocation, and balancing profitability with market competitiveness—all in a fraction of the time firms currently spend on these tasks.

Richard Burcher, Founder of VPD and a widely respected legal pricing expert, is enthusiastic about the partnership. “We know from market feedback that Virtual Pricing Director is exactly what the sector needs. Nicky’s decision to invest and eventually join us as Chairman aligns perfectly with our vision to scale up. Her extensive experience and deep understanding of the legal sector will be invaluable as we expand our reach.”

Burcher has over 40 years of experience in the legal services sector, having established himself as the leading authority on pricing in law firms globally. His research and work have been featured in prominent publications, including The Financial Times, The Times, and The Global Legal Post.

With growing market pressures such as inflation, squeezed margins, and increased demand for price transparency, law firms are increasingly looking for innovative pricing solutions. VPD addresses these needs by providing firms with the tools to manage pricing effectively while maintaining profitability. This has made it a standout product, earning it a coveted spot in the 2024 Slaughter and May Collaborate cohort, a prestigious legal tech accelerator program.

The investment will enable Virtual Pricing Director to expand its development pipeline and respond to strong international interest, particularly from the US, Australia, and Canada.

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