CWB launches new brand identity

CWB is excited to share that its new brand identity has been launched. 

CWB emerged as an unrivaled super-regional firm in 2023 following the merger of leading intellectual property specialists Cedar White Bradley, Hahn & Hahn, and PETOŠEVIĆ Group. With 29 offices, 150 practitioners, and 250 employees, CWB now services and manages the portfolios of some of the world’s leading IP owners across 100+ jurisdictions in Africa, Central Asia, Eastern Europe, and the Middle East.

Halim Shehadeh, Group CEO, shares his thoughts:

To represent the new firm, we developed a new brand inspired by the identities of the three merging firms, uniting and evolving the features of their former logos. The CWB ARROW symbolizes a firm that is rising above limitations and pushing the boundaries of what is possible to set new standards and transform how IP services are delivered and consumed. The CWB ARROW color blends reflect the broad spectrum of our integrated, specialist portfolio services.

As a firm, we’re driven to rise above the everyday limitations and trade-offs inherent to the regions we operate in to create sustained certainty, in a very much uncertain landscape. We hold ourselves to the highest standards of performance to deliver a consistent level of quality service across a large geographical area, despite all the challenges posed by the jurisdictions we operate in.

We also adopted THINKING BEYOND as our slogan to capture and express our purpose and what we stand for. We aim to make the future better by thinking beyond possibilities to enable and empower creators and innovators to efficiently and effectively extend their IP into secondary markets to effect social reform, economic development, and technological advancement.

We are rolling out our new branding across all channels and you will soon be experiencing it in our email signatures, letterheads, and marketing material. Of course, our new brand identity is also reflected on our new home page and LinkedIn profile. Many more good things are in the works!

This change is much more than just cosmetic. It represents our commitment to creating a unified, cohesive, and powerful CWB brand that showcases our purpose, the services we offer, and how we go about delivering those services. By adopting this new identity, we are sending a clear message to our clients and partners, that we are a strong, innovative, and forward-thinking firm that is ready to take on any challenge. We are confident that we will achieve just that and invite you to give us your feedback at marketing@cwbip.com.

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