In a patent litigation battle over teeth whitening strips, the Procter & Gamble Company has announced that they have resolved the case with Ranir LLC.
The dispute was based on P&G’s teeth whitening patents (a significant number of patents, too), which ranged from patents previously litigated and an extensive portfolio of newer patents also relating to tooth whitening technology and strips.
Although the terms of the settlement are unable to be released, part of the settlement will allow Ranir to acquire rights to P&G patents under commercial terms that are confidential.
This resolution is yet another instance of P&G’s successful enforcement of the intellectual property that protects its trusted Crest® Whitestrips brand. The innovations behind Crest® Whitestrips have propelled the brand as the leader in the whitening strips category, and P&G will continue to protect and enforce its intellectual property.